It’s not just the waiter, your banker or that guy that parks your car when you valet at the hotel. These people have names: it’s Bob the waiter, Kelly the banker and Jeff the valet and there are 3 important reasons why you should be making the effort to call individuals by their name.
- Acknowledge. Show someone you have taken the time to listen or find out what their name is by addressing them. This small act will let them know that you are paying attention and in the world where we live with our faces focusing on a 3 by 6-inch phone zone, acknowledging someone’s name says “I’m paying attention”.
- Engage. Make small talk, get to know something about that person. By using their name and asking questions you may be surprised at what you may find. They may be able to give you additional information about something you have been curious about, you may have a common acquaintance or maybe they will make sure you know about upcoming events or specials that may be of interest to you.
- Build Relationships. By utilizing one’s name you are building a relationship with them. Whether that is a relationship that cultivates over a period of time each time you visit that restaurant, or just a casual hello when you cash a check at the bank. You can be sure that you have established a relationship that may benefit both parties.
At the very minimum, I would venture to guess that if you acknowledge Jeff, the valet, by his name and engage him in conversation, make sure to tip him or at least thank him, you are now building a relationship. And just maybe, Jeff won’t pull a “Ferris Bueller’s Day Off” with your car. And yes if he does test the treads and comments “This baby corners like it’s on rails!” Well at least you know his name.