How many of us have tried a new restaurant and experienced wait staff having a bad day and thought, “well we aren’t going there again.”  We see it time and time again throughout social media, the “reviews.”  Companies, small businesses and individuals have had to make adjustments in order to respond and acknowledge reviews of the customer experience.  What was once perhaps just a casual conversation about an experience related to any business has become a platform for all to see and which perhaps influence their own choices.  Companies spend a lot of money trying to respond and refute bad reviews when they should be placing the focus on the customer experience from the first impression. Being proactive and instilling a quality customer service experience from the very beginning can alleviate or at a minimum curtail mishaps along the way.

The first point of contact with a customer can make or break a business, it is certainly beneficial to make sure these individuals represent themselves well and are valued by the company.  A little appreciation goes a long way toward making a first and lasting impression, not only for future casual conversations but for continued great reviews.